About Us

Truevalue Marketing Services Private Limited is a thriving business entity engaged in the commerce of Ready to Drink Beverages and Vending Machines. Incepted in the year 1997, the company is located in the financial capital of India, Mumbai. It is managed under the guidance of Our Director Mr. Nitin Ashar. Following are the few highlights of the company :

A sound infrastructure is the base of any organization. To accomplish the same, we have built an infrastructure that is furnished with all the necessary equipment for the production of Fresh Milk Vending Machine, Snacks Vending Machine, Instant Coffee Premixes, and many more. We have been catering to more than 2 lakh people every day through our 2500 installations.

Quality Management
We regularly conduct Periodical Micro Biological Tests that determine the fitness of the product for human consumption. As the result, we achieve Human Consumption Certifications for Every Batch. However, our products comply with national and international regulatory requirements.

Truevalue Marketing Services Private Limited (TVM) is one of the leading players in the Vending Business with more than two decades of experience. TVM is into manufacturing, distribution and exports of Ready-to-Drink hot and cold beverages, freshly brewed tea and coffee as well as automatic vending machines for beverages as well as snacks. The products and the machines are marketed under the brand name 'Granules n Beans'.

We believe that every customer is different and requires a unique solution. Hence, our endeavour has always been to provide customization beyond expectations. With this understanding we strive to offer complete vending solutions along with value added services to suit specific needs of customers. We currently served corporates, public institutions, BPOs, MNCs, hospitals, malls, railways stations, airports and so on.

TVM, a 100-crore conglomerate, one of the first company to launch unsweetened premix sachets, has also pioneered in providing Tea, Coffee, Soups, Chocolate and Badam milk variants in the vending solutions category and has served more than 18 cr. cups per annum as on 2017.

Thanks to our state-of-the-art production and manufacturing facility, our business has spread across three verticals namely, Vending Solutions, Retail, and Export. And since past 20 years, we have been serving freshness to our consumers by offering world-class instant beverages. No wonder our consumers regard us as the complete instant beverage solution provider with wide range of flavours catering to everyone’s taste palate.


Name of Director Mr. Nitin Ashar
Year of Establishment 1997
Nature of Business Manufacturer, Exporter & Supplier
Number of Employees 150
Annual Turnover 25 Crore
Market Covered USA, UK, Canada, UAE & Nigeria

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